Appreciation Processes

There’s always been a lingering question in my head about why I’m always drawn to doing movie-related work. From working at the CineVegas Film Festival for five years to my current work at The Auteurs I find an immense pleasure in creating, designing and implementing platforms for people to discover films. Of course the biggest reason is my insatiable passion for cinema, whether it be watching, talking or making them. I always felt there was a more rooted reason for not just enjoying the pleasure of watching movies, but wanting to be part of their discovery. Then the answer came in a rather innocuous tweet from Ted Hope, legendary indie film producer:

Filmmakers: lets embrace discovery, engagement, presentation, promotion, & appreciation processes as much developmt & productn.

The key term here was “appreciation processes.” It makes sense once you think of the hundreds of ways we currently indulge in appreciation processes, whether it be “liking” a status update on Facebook, retweeting on Twitter or adding a video on YouTube as a favorite; it’s all about the ability to publicly share your affinity for something. And since I love film the idea of the appreciation process crystalized the answer of why I love doing what I do. I was actually lucky enough to meet with Ted Hope during the Sundance Film Festival and thanked him for connecting the dots for me. You could say I took part in an appreciation process of his wisdom.